Un-Unified Communication

My recent post demonstrated a difficult method to share notes. I want to contrast that experience with a very different one.

Several weeks ago, I connected with a regional sales leader for a national technology company that I’ve worked with. We spoke about how we are working differently and collaborating across companies in new and different ways. He was going to be attending an enterprise communications and collaboration conference the following week, and offered to share what he learned and subsequently get together to discuss.

To facilitate sharing, he launched a Cisco Spark collaboration room. My first reaction was a sarcastic groan, “Perfect, just what I need, another application.” But, in the spirit of embracing new approaches, I gave it a try.

Photo by Mark Baker

Photo by Mark Baker

Surprisingly, this proved to be an easy way to share content, links, and even coordinate our meeting over coffee. The reason why became clear when we spoke. While I, like many others, have always have a quest for “one”—one thing, one place, one neatly organized inbox or to-do list—I realized that the definition of “one” has shifted. Instead of using one application, the new standard is one mobile/tablet device filled with notifications. A speaker at the aforementioned conference labeled it “Un-Unified Communications.” Instead of one phone number, one voice mail system, and one email address, we now have multiple tools for communication and collaboration. Our inbox is a set of tiles with various notifications. Aha! This made total sense. While “fewer” may be easier to manage, the quest for “one” does not have to be the Holy Grail.

Beyond Spark, there are many other providers in this category, including Slack, Asana, Verse (coming soon from IBM), Quip, and HipChat. You may have seen the HipChat commercials during the NCAA basketball tournament, starring boss Bill Lumbergh from the classic business comedy, Office Space. These ads are so humorous because, unfortunately, they reflect the daily reality in a lot of companies. My fervent goal, as I test and try new ways to work and collaborate, is to avoid becoming a Lumbergh.


2 Comments on “Un-Unified Communication”

  1. […] the longer term view is to move towards newer ways of working together that don’t require email (see Un-Unified Communication). Over time, this would increase productivity and organically better secure […]

  2. […] discussed in an earlier post, your smartphone home screen is your new inbox. I am increasingly finding others contacting me via […]


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